EXCLUSIVE

Just one day after Kim Kardashian tore into a fast fashion company for ripping off her style … she’s hammering the message home by taking a different one to court.

Kim just filed suit against Missguided USA — an online retailer that sells outfits resembling ones worn by celebs, and oftentimes by Kim herself — for using her name and image without permission to advertise their own “knock-off” designs.  

In the docs, obtained by TMZ, Kim cites multiple instances where Missguided posted its own versions of outfits Kim was photographed wearing. Kim claims the outfits are often whipped up and peddled in a matter of days, sometimes hours.

Her lawsuit includes a side by side of her own post, next to one from Missguided as evidence of what pisses her off about the company.

She also says Missguided often tags her on their social media posts — and includes photos of her — giving people the wrong idea that she’s working with the co.

Sources close to the case tell us the Missguided lawsuit is just one of many more to come against fashion knockoff brands. 

It’s interesting … Kim just slammed Fashion Nova for recreating her vintage Mugler “boob belt” dress from the other night, saying this practice by fast fashion companies was “devastating.” Fashion Nova did not use her image to sell their stuff.

Missguided, however, did … and that’s why Kim’s going after them.

She’s asking a judge for an injunction to immediately stop Missguided from using her image …. and she wants damages in excess of $10 million. 

EXCLUSIVE

As Gucci’s blackface controversy rages on, the company’s taking steps to make sure it doesn’t get any worse … by training employees how to handle “disruptive behavior.”

Gucci sent out an “updated security protocol” playbook — obtained by TMZ — to its staff, suggesting ways to deal with protesters or potential troublemakers.

According to the internal memo, Gucci anticipates, “individuals may be coming into our stores to express their concerns or looking for a reaction, and it is important to be extremely cautious, empathetic and focused on de-escalation in the current heightened situation.”

Check out the protocols … Gucci provides employees a script for different situations and specifically spells out how to approach possible pranksters or people recording video on the premises.

As for the blackface sweater — Gucci authorizes its workers to apologize on behalf of the company and accept any return of the item … even if it’s past the company policy of 14 days. Any other item purchased more than 14 days ago cannot be returned, however.

The overall the message to employees couldn’t be clearer, though — “ALWAYS FOCUS ON DE-ESCALATION. NEVER ENGAGE IN A VERBAL OR PHYSICAL ALTERCATION WITH A CLIENT.”

There’s more … Gucci’s CEO, Marco Bizzarri, also sent a letter to employees saying he initially thought the luxury brand’s blackface sweater was a minor snafu and people were overreacting.

He insists the mistake was unintentional, though … and admits in the letter of being ignorant of “the history and significance of blackface.”

Bizzarri says the company’s going to hire 5 new designers from around the world to fill positions within the Rome design office to increase the company’s diversity of perspectives and vows that, “any product that is, or may be perceived as, culturally insensitive does not get to the production stage.”

Exclusive Details

10:21 AM PT — A rep for the Fashion Nova brand tells us, “Fashion Nova is an ultra-fast fashion brand that is capable of executing design within hours and believes in fairness in pricing. We strive to offer our customers affordable leading trends. We respect the fashion community and work with a variety of vendors, designers, influencers and celebrities to keep our style offering fresh and relevant.”

The statement continues, “Kim Kardashian-West is one of the top fashion icons in the world that our customers draw inspiration from. However, we have not worked with Kim Kardashian-West directly on any of her projects but have been driven by her influential style.”

Kim Kardashian West is going after fashion companies like Fashion Nova for jacking original designs and promoting them as their own, or even worse — making it seem like she’s in cahoots.

KKW says it’s “devastating” to see brands “rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas.” Kim doesn’t name Fashion Nova  … but it’s pretty obvious they’re the target.

She’s specifically referencing the black, one-of-a-kind vintage Mugler dress she wore at the Hollywood Beauty Awards Sunday night — which instantly went viral.

The next day, a knock-off version of that dress popped up on FN’s website, but only for waitlist. Kim claims this is because the dress obviously hasn’t been made to sell yet, and it’s simply a ploy to attract customers by tricking them into thinking Kim has a relationship with the company.

Kim adds … “I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.”

She’s also warning folks not to believe what they see online, emphasizing she’s built relationships with amazing designers to pull off her famous looks, but — “I don’t have any relationships with these sites. I’m not leaking my looks to anyone, and I don’t support what these companies are doing.”

As you may know … celebs like Cardi B and Amber Rose have collabs with Fashion Nova. Kim’s making it clear — she doesn’t.

Originally published — 9:03 AM PST

EXCLUSIVE

This’ll make Grandma Kris happy — Kim, Khloe and Kylie are expanding the family business … adding their brood to the mix.

The Kardashian-Jenner sisters have filed docs to trademark the names of their kids — Saint, North and Chicago West along with True Thompson and Stormi Webster. In docs, obtained by TMZ, their mommas say they want to slap the kids’ names on a number of products … including a clothing line, toys and skin care products.

Kylie in particular also filed a trademark for “Stormiworld” — no big mystery what inspired that move, but safe to say Stormi could take after mom or dad.

What’s more … the fam wants the ability to sign endorsement deals to pimp others’ products, although the application doesn’t list specifics.

Welcome to the family biz, kids. Now get to work!

Lee Radziwill, the sister of Jackie Kennedy who was a world famous socialite … has died.

Radziwill — whose daughter-in-law, Carole Radziwill, is a cast member on “Real Housewives of New York” — died Friday at her home in New York City.

Jackie and Lee were the most famous sisters in the world in the early ’60s. She went by Princess Lee Radziwill. The title was bestowed when she married Polish aristocrat, Prince Stanislaw Albrecht Radziwill.  

The joke in the U.S. for years was that Lee wasn’t really a princess, or if she was no one knew the country associated with the title. Gilda Radner famously mused as Roseanne Rosannadanna on ‘SNL’ that no one knew what she was princess of.

Lee circulated in high society, with friends that included Truman Capote, Rudolf Nureyev and Andy Warhol.  

Lee and Jackie were extremely competitive growing up, and Lee often said it was hard for her to measure up to the future First Lady. She recounted in her autobiography her dad favored Jackie, adding, “That was very clear to me but I didn’t resent it because I understood he had reason to.”  

Lee was married 3 times. Her third husband was film director Herbert Ross. 

Lee had 2 children.

She was 85.

RIP